Sky Sports Racing
Deliverables
Brand Creation - Sky Sports Racing
Rebrand - At the Races
Broadcast Graphics
Website Design
Social Media Design
Advertising Campaigns
Channel launch and branding
With the evolution from At the Races to Sky Sports Racing as the networks new horse racing channel a partnership between the two brands was born. Sky Sports Racing is now the dedicated channel for racing and attheraces.com is the digital partner. Pre-launch projects included branding, design of broadcast graphics web design, all digital marketing assets and an ad campaign. Post-launch projects include channel graphics and digital marketing of attheraces.com
“A horse is dangerous at both ends and uncomfortable in the middle.”
Ian Fleming
Global Brand Campaign - Print
Partnered with DDB to deliver a truly global brand campaign.
Deliverables
Design Direction
Digital Design
Global Brand Campaign - Display
Partnered with Ad-lib, a new concept was created for global brand campaigns. The new set of templates allow different creatives to be built as speed for local marketing to check and approve the creatives via the platform.
Deliverables
Creative Templates
Full suite of global designs and sizes
Australian Share Trading Launch Campaign
Share trading relaunched in Australia with an aggressive trade price from $5 with 0% commission on international shares. The promotion is aimed at clients and prospects.
Deliverables
Creative Direction
Web Design
Digital Design
CD: Using imagery of the financial city hubs combined with the price points.
Sydney
New York
London
Display advertising
The Share Trading Campaign was the first display creative to use the animating block progression style from the new branding.
Social Media
In the social video posts the creative really comes to life. Another first for video content using the new brand style.
Website
The website promotes the new share trading deal and has a banner in the new drop down ad space.
Deliverables
Landing Page
Client Homepage Banner
My IG Login Banner
Landing Page
Client Homepage Banner
My IG Login Banner
Comms
Internal and external launch, targeting existing clients and prospects.
Deliverables
Client Email
Prospects Email
Client Email
Prospects Email
